10 Underrated Towns in Italy Even Locals Don’t Know About

When most people think of Italy, they imagine the canals of Venice, the ruins of Rome, or the rolling hills of Tuscany. But beyond the well-trodden tourist paths lie hidden gems—charming towns in Italy that even locals sometimes overlook.

If you’re looking for authentic Italian charm without the crowds, these 10 underrated towns in Italy are perfect for your next adventure. From medieval hilltop villages to coastal escapes, each offers a slice of la dolce vita far from the tourist masses.


Why Explore These Hidden Towns in Italy?

Italy’s most famous destinations are magical—but they’re also packed. Venturing off the beaten path means:
✔ Fewer crowds – No jostling for photos or long museum lines.
✔ Lower prices – Enjoy cheaper meals, accommodations, and souvenirs.
✔ Authentic experiences – Meet locals who aren’t tired of tourists.
✔ Untouched beauty – Discover landscapes and architecture that feel frozen in time.

Ready to explore? Here are the best under-the-radar towns in Italy you need to visit.


1. Matera, Basilicata

Why Visit? Known as the “City of Stone,” Matera is famous for its ancient cave dwellings (Sassi). It’s one of the world’s oldest continuously inhabited cities and a UNESCO site—yet still overlooked by many travelers.
Don’t Miss: Staying in a cave hotel, exploring the rock-hewn churches, and watching the sunset from Belvedere di Murgia Timone.

2. Orvieto, Umbria

Why Visit? Perched on a volcanic cliff, this medieval town boasts stunning Gothic architecture, underground tunnels, and some of Italy’s best white wine (Orvieto Classico).
Don’t Miss: The Duomo di Orvieto (a striped marble masterpiece) and the eerie Pozzo di San Patrizio (a 16th-century well).

3. Locorotondo, Puglia

Why Visit? A postcard-perfect whitewashed town with conical trulli houses, flower-filled balconies, and crisp local wine. It’s quieter than nearby Alberobello but just as charming.
Don’t Miss: Strolling the circular historic center (the town’s name means “round place”) and tasting burrata at a local dairy farm.

4. Civita di Bagnoregio, Lazio

Why Visit? Nicknamed “The Dying Town” due to erosion, this fairy-tale village sits atop a crumbling cliff and is accessible only by a pedestrian bridge.
Don’t Miss: Walking the bridge at sunrise for magical views and exploring the quiet stone alleys.

5. Pitigliano, Tuscany

Why Visit? Carved into tufa rock, this dramatic hilltop town is known as “Little Jerusalem” for its historic Jewish quarter.
Don’t Miss: The underground cellars, the Jewish synagogue, and the nearby thermal baths (Terme di Saturnia).

6. Tropea, Calabria

Why Visit? A stunning seaside town with turquoise waters, red onion gelato (yes, really!), and a relaxed Southern Italian vibe.
Don’t Miss: The Santa Maria dell’Isola cliffside monastery and the pristine beaches of Capo Vaticano.

7. Bergamo, Lombardy

Why Visit? Often overshadowed by Milan, Bergamo has a stunning walled upper town (Città Alta), Venetian gates, and incredible polenta dishes.
Don’t Miss: The funicular ride to Città Alta and the panoramic views from Rocca di Bergamo.

8. Urbino, Marche

Why Visit? A Renaissance gem where artist Raphael was born, Urbino is packed with art, history, and rolling countryside views.
Don’t Miss: The Ducal Palace and a truffle pasta feast at a local osteria.

9. Castelmezzano, Basilicata

Why Visit? Nestled in the Dolomiti Lucane mountains, this tiny village is perfect for hiking and adrenaline junkies (try the Volo dell’Angelo zipline!).
Don’t Miss: The Pietrapertosa hike and the surreal rock formations.

10. Sirolo, Le Marche

Why Visit? A cliffside town overlooking the Adriatic, with turquoise coves and the stunning Conero Riviera.
Don’t Miss: The beaches of Due Sorelle (accessible only by boat) and fresh seafood at a waterfront trattoria.


How to Visit These Hidden Towns in Italy

Getting There

  • Many are best reached by car, giving flexibility to explore.
  • Trains and buses serve some towns (like Orvieto and Bergamo), but schedules may be limited.

When to Go

  • Spring (April-June) & Fall (September-October) – Pleasant weather, fewer tourists.
  • Avoid August—many locals vacation then, and some shops close.

Where to Stay

  • Opt for family-run B&Bs or agriturismos (farm stays) for an authentic experience.

Final Thoughts: Italy’s Best-Kept Secrets

While Rome, Florence, and Venice are unforgettable, these underrated towns in Italy offer something even more special—authenticity, beauty, and a glimpse into Italy’s hidden soul. Whether you’re sipping wine in Orvieto, wandering the caves of Matera, or ziplining in Castelmezzano, you’ll leave with memories (and photos) most travelers never get.

Which town would you visit first? 

For more resources on unexplored destinations and travel tips, check out iexploor.com.

Make sure to plan by booking these five crucial elements for a seamless travel experience.

First and foremost, secure a comfortable place to stay through reliable accommodation platforms like Booking.com.

Next, arrange your transportation in advance to avoid last-minute hassles; Skyscanner is perfect for finding the best flight deals.

Ensure you make the most of your destination by reserving tickets for key attractions through Get Your Guide.

Don’t forget to prioritize your safety with comprehensive travel insurance, and for that, SafetyWing Nomad Insurance has got you covered.

Lastly, stay connected on the go by arranging for a local SIM card or international roaming plan, Airalo provides excellent options.

Happy exploring!

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